Next Monday the Web Analytics Association will hold a symposium at the Microsoft campus in Redmond and we’ll be there throughout the day discussing digital and web analytics with other like-minded individuals. The WAA began its symposiums as a pilot program last year as a venue to bring together digital analytics, web analytics, marketing and business professionals for educational development and networking.
The first symposium was held last year at the Microsoft campus as well and with attendees from all over the world was so wildly successful that the WAA quickly made it a permanent program. Social media is an enormous component of web analytics for business today, and we’re excited to attend and discuss how companies can better use social insights to make business decisions. If you’re at the Symposium, make sure to stop by and see us at the exhibitor center in Rainier Hall!